What exactly is dialogue marketing?
Imagine you want to know something about the new smartphone that you've seen on TV. You call your provider or write a message to their social media account. Just a few minutes later, you are speaking with a customer consultant who not only knows your contract well, but also knows everything about the smartphone. Dialogue marketing is about exactly that: a dialogue between companies and customers. Unlike in, e. g. TV advertising, dialogue marketing does not target the masses, but rather customers personally. They are offered products and services that suit them. When questions or problems arise, they are advised very specifically, and a targeted offer may get a new customer on board. Dialogue marketing is very versatile and rely on qualified consultants who take on these tasks. Companies commission contact centers like Avedo as a means of meeting their customers' needs. We take on the customer consultation service via email, telephone, social media, web, video, and messenger chat, or even work on behalf of many renowned companies from a wide range of industries.
Avedo - never heard of us?
Then it's time for that to change as Avedo might be your new employer! We are dialogue marketing specialists and, in our role as service providers, we are responsible for direct contact between companies and customers. Avedo is part of Ströer Dialog Group, and it is responsible for the areas of telesales or telemarketing within the group. In addition to telephone customer care, Avedo customer consultants - also known as call centre agents - communicate with customers via other channels, e. g., email, social media accounts, messenger, web chat, video chat, and – very traditionally – via letter or fax. We process a total of approx. 100 million customer contacts annually.
Phew, does that sound like a lot? Then have a look at these amazing figures: Avedo employs 4,000 staff members at 14 sites in Europe. We have a large network of sites in Germany and on the island of Majorca. But why all this? To be able to offer our clients excellent communication with their customers. The companies that make use of our services work in a wide range of industries. Some of our core industries are finance & banking, insurance, energy providers, recycling, automotive, health, tourism, IT & technology, telecommunications, multimedia, e-commerce, logistics, trade, and the electrical and sports industries.
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